LG announces limited edition Ashley Williams Garment Carrier

Ashley Williams for LG

LG announces limited edition Ashley Williams Garment Carrier 

LG Electronics (LG), Official Garment Care Supplier to London Fashion Week, has partnered with celebrated British fashion designer Ashley Williams to launch the limited edition Ashley Williams for LG Garment Carrier, giving fashion lovers a full garment care solution from laundry basket right through to its next outing. 

The Ashley Williams for LG Garment Carrier will be available to buy in October on http://www.ashleywilliamslondon.com for £35. 

A video of Ashley Williams talking about the Garment Carrier can be seen here and Ashley William’s Top Tips for SS15 can be seen here.

A recent survey by LG revealed that on average British adults ruin 1 - 2 pieces of clothing each year whilst doing their laundry; with more than 600,000 people estimated to have spoiled a staggering nine items in just 12 months. 

With the launch of the bespoke Ashley Williams for LG Garment Carrier, LG hopes to encourage Brits to take more consideration when caring for their couture and promote the value of investing in and maintaining a future-proof wardrobe, over the trend for throw-away fashion.

This is Ashley Williams’ first partnership with LG and the designer comments, "My Spring Summer 15 collection has been inspired by how the East and the West has responded to the 60's and 70's cultural revolutions. 

As a designer, I'm constantly looking at ways of bringing the past into the present by modernising and re-interpreting fads and trends. Sometimes though, it would be nice to have the original garment still intact."

Dawn Stockell, LG Head of Brand Marketing, adds: “As LG enters its seventh consecutive season supporting London Fashion Week, we’re encouraging consumers to think about how to properly care for their wardrobes to ensure clothing lasts longer. 

LG’s unique 6 Motion Direct Drive Washing Machines offer a range of advanced features to allow consumers to care for even their most delicate clothes at home and the unique Ashley Williams for LG Garment Carrier is an extension of this. 

With sustainable fashion being increasingly important, much like our range of 6 Motion Direct Drive washing machines, we hope consumers will use the garment carrier to prolong the lives of their clothing and benefit from the long term financial and environmental benefits of slower fashion.” 

This partnership marks the brand’s return as the Official Garment Care Supplier to London Fashion Week Autumn/Winter 2015, for the seventh consecutive season. As part of this collaboration, LG’s Steam Team continues to play a key role during London Fashion Week, working backstage to ensure that all clothes look fresh, sleek and sharp for the runway.

LG Smart Washing

An industry leader in Smart appliances, LG’s washing machines allow you to control them through your smartphone. Using NFC technology, the same technology as on a contactless bank card, the consumer can now download and select new washing programmes such as Wool, Baby Care and Cold Wash by touching the smartphone to the NFC Tag On symbol. The NFC feature also offers Smart Diagnosis™ which helps to identify any small problems and advise on how to best care for the washing machine before it becomes a larger problem. 

The bespoke Ashley Williams for LG Garment Carrier features a classic Ashley Williams print and will be available to buy in the UK in October 2014. *NFC: Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by bringing them into proximity, usually no more than a few inches.